The model of painting the change
More than 70% of inhabitants
of Santa Catarina Palopó lives in poverty. There are very few professional and development opportunities.
The community decided to create a beautiful environment by using the town as a blank canvas.
Choice of colors and design
Each family chooses the colors and design with which they will paint their house.
House by house the town is transformed into a cultural and tourist destination more attractive for international visitors. The feeling of belonging of the inhabitants of the town is also strengthened.
Increased levels of tourism drive the town’s economic activity.
New businesses are created through the influx of new capital
Individuals and families now have additional opportunities to increase their source of income.
Art has the power to reduce poverty levels, transform lives, drive the economy, and inspire change.
Craftsmen work with Guatemalan designers
New business in the area
Publications in international media
For 2019 we want to paint 850 houses.
We hope to replicate the project in the rest of the Lake Atitlán area to improve the economic reality and the living conditions of the inhabitants. We firmly believe that if our environments are clean, well cared for and inspiring, our outlook on life changes and becomes positive.
35 houses in 2017
250 houses in 2018
850 houses in 2019